What is inbound marketing?
Inbound marketing is a form of digital marketing that drives traffic to your website, converts visitors to leads and nurtures them into customers.
We are certified partners for an inbound marketing software platform (Hubspot) that allows you to efficiently and effectively carry out digital marketing campaigns, utilising social media to increase the audience and traffic to your website.
What does the software do?
Essentially, it allows you to:
- Blogs - creates blogs that are SEO'd (search engine optimised) to your keywords and phrases. Allows multiple users with differing access ie blog author, blog publisher
- Social media - automatically shares content across social media channels
- SEO tools - keywords, page and link graders to improve search rankings
- Landing pages - create and capture leads from your website (no coding required - hurray!)
- Create customised "call-to-actions" - again no coding required
- Managing leads - track leads, tailored online campaigns to nurture leads
- Email management - import, segment and manage lists, customisable html email templates - very user friendly
- Sources - trace anonymous site visitors back to individual leads
- Page analytics to see who is looking at what
- Track various KPIs (key performance indicators) versus your competitors - yes you can see how your website and social media activities compare!
- Blog analytics - see what are the most interesting topics
- Online brand and reputation management
- Track performance of your various social media channels and concentrate your efforts on those that are giving you results