Subscribe to our blog

Your email:

Contact us

We offer the following services:

  • insight marketing
  • marketing campaigns
  • marketing resources

Contact Clare on 020 3416 3580 or email her

Note: All images used on this blog are from freedigitalphotos.net - a fantastic free resource.

Join our associate pool

Follow us

Blog.

Current Articles | RSS Feed RSS Feed

Overtrading….it’s so last year

 

ropesRecently, we’ve been coming across Marketing teams with more gaps in them than a holey vest. A finely-tuned machine, you only really need a couple of key team members to jump ship and suddenly the game is changed.

We’re hearing a similar story on our travels. Projects are put on hold indefinitely. Directors are having to fight fires and get involved in the nitty gritty, putting aside strategy to deal with the here and now. Managers and Executives are having to caretake another couple of sectors for a while, increasing an already sizeable workload. To compound the problem, our contacts tell us that they struggle to find the right calibre of candidate and this is forcing many firms to muddle along for months.

All understandable of course, but is it sustainable? We think not. Eventually, something (or someone!) will snap. Big opportunities to win business will be missed because there are not enough hours in the day to think laterally. And partners will put it down to a lack of skill and vision, not a lack of manpower.

Image from www.freedigitalphotos.net

Comments

There are no comments on this article.
Comments have been closed for this article.